Author Kay Schaefer


My name is Kay Schaefer, at the moment I work as Manager Online Marketing at Immonet.de a big national real estate portal in Hamburg. I studied economics with emphasis on tourism management, international marketing and languages. During my studies I completed various international traineeships, e.g. in Beijing China.
From february 2004 till april 2004 I wrote my dissertation about “critical factors of succes for international companys in the chinese outbound tourism market” and build up the marketing department at TUI China Travel Co. Ltd. in Beijing.

It was very hard for me to find informations about the topic of my dissertation, therefore I thought about starting this blog to make the information more easyly available and a discussion of international experts possible. If you have ideas how to develope this page and the content further, i would be glad hearing from you.

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